Hi Lykkers! Have you noticed how today's cars feel more thoughtful, stylish, and versatile? That's no coincidence — women are having a growing influence on the auto industry, both as consumers and as innovators behind the scenes.

Let's explore together how female drivers and designers are reshaping car trends and what this means for the future of driving!

Women as Key Drivers of the Market

We often hear that the auto industry is male-dominated, but that's changing fast. According to J.D. Power, women now influence over 80% of car buying decisions — whether buying for themselves, their families, or as co-decision makers.

• Women value safety, comfort, practicality, and style when choosing cars.

• They are leading trends toward crossovers and compact SUVs — versatile vehicles that suit busy lifestyles.

• Brands are paying attention: features such as hands-free liftgates, adjustable seating, and intuitive tech are often driven by feedback from female consumers.

We as drivers are no longer just a market segment — we are shaping what modern cars look and feel like.

Designing with Women in Mind

It's not just about who buys cars — it's about who helps design them. More female automotive designers and engineers are taking the lead in crafting cars that meet real-world needs.

• Ford's all-female engineering team helped develop the 2020 Ford Explorer's interior — making it more family-friendly with thoughtful storage and flexible seating.

• Mazda consults diverse user groups, including women, to design cockpits with better ergonomics and improved visibility.

• According to Automotive News, major brands are recognizing that inclusive design leads to better products for everyone.

When we see a car that feels intuitive and welcoming, chances are strong that female designers had a say in the process.

Safety Features Driven by Female Preferences

Women consistently rank safety as a top priority when choosing a car. In fact, a Consumer Reports study found that women are more likely than men to pay extra for advanced safety features.

• Features such as automatic emergency braking, blind spot monitoring, and adaptive cruise control are now must-haves, driven by demand from female consumers.

• Volvo, a leader in automotive safety, has credited women's feedback with influencing its commitment to protecting all passengers — regardless of size or gender.

As a result, we're seeing more thoughtful and inclusive safety innovations across the industry.

Interior Design That Reflects Real Life

Women also bring valuable perspective to interior design:

• Thoughtfully placed storage compartments accommodate handbags, water bottles, and tech devices.

• More models now feature easy-to-clean materials for family life.

• Improved visibility and seating adjustability help accommodate drivers of all sizes.

At BMW, female designers helped guide the development of more user-friendly infotainment systems, ensuring features are both stylish and practical.

We all benefit from these improvements — they make everyday driving simpler and more enjoyable.

Women in Leadership Roles

Beyond the design studio, more women are rising to leadership roles in the auto world:

• Mary Barra, CEO of General Motors, is one of the most powerful figures in global automotive.

• More automakers are appointing female heads of design, engineering, and marketing.

• According to McKinsey & Company, companies with more diverse leadership teams see greater innovation and stronger financial results.

As more women take the wheel at every level of the industry, we can expect even more exciting, inclusive car designs in the future.

Conclusion: Driving the Future Together

Lykkers, it's clear that women are transforming the auto world — not only through our purchasing power but also through our creative and professional contributions.

As drivers, designers, and leaders, we are shaping a more thoughtful, safer, and more inclusive driving experience for everyone.

Now it's your turn — have you noticed car features that feel designed with real life in mind? Or do you have favorite vehicles that reflect these trends? We'd love to hear your thoughts — and let's keep inspiring positive change in the world of cars together!